Fw: Study: Female buyers not considering many domestic vehicles

 

From: Chris Shunk
Sent: Monday, April 04, 2011 3:02 PM
Subject: Study: Female buyers not considering many domestic vehicles


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RL Polk women car preferences

We don't have a demographic breakdown for Autoblog's core audience to share, but we can tell you that the overwhelming majority of our readers are men. That said, women tend to be very specific about which vehicles they choose, and according to R.L. Polk, Asian automakers ranging from Toyota to Kia are winning over women on a grand scale.

Take a look at the graphic above, which shows the top five vehicle selections by (non-Caucasian) ethnic group. The Toyota Camry takes the top spot, scoring the number one spot in five ethnic groups. The Corolla, Civic, Accord and CR-V round out the top five, which makes sense due to the fact that those five vehicles are typically among the top-selling passenger vehicles each month. But where are the domestics?

The bottom of the chart shows the top domestic model as chosen by each ethnic group. Ford dominates the list, taking the top spot in seven of the eight ethnic groups, though judging by Polk's data, it's apparent that domestics are very low on the priority list. The only ethnic groups to choose a domestic in the top 10 are African-Americans (Malibu) and Hispanics (Ford F-Series).

[Source: R.L. Polk]

Study: Female buyers not considering many domestic vehicles originally appeared on Autoblog on Mon, 04 Apr 2011 14:02:00 EST. Please see our terms for use of feeds.

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