Thomas Ieracitano

Nothing matters if a lead is not properly answered. No SEO or SEM, no mobile apps, no 360 degree views of the car on your website, no amount of third party lead-buying matters if you can't get back to a customer right away with a quote. Too often, dealers underestimate this vital "blocking and tackling" step, pursuing all kinds of sexy strategies to gin up lead volume. They fail to recognize that if a lead isn't properly answered, lead volume is meaningless. The arrival of an incoming lead represents "the moment of truth." The point of lead arrival signifies the moment when a customer has decided to put three to four dealers on trial. Who has a fair price? Who has what I want in stock? Who will give me the best service? Who can I trust? How the dealer responds in the minutes or hours after the lead arrives shapes the customer's view of that dealership. The simple fact is, according to a study by the Cobalt Group, that 25% of all leads don't get answe

The Power of Long Term Follow Up The very first thing I was told when I entered into the world of car sales was "contact them until they buy or die". This was something that was drilled into my brain all through my first week of training and for the first 6 months of my sales career. Upon entering the Internet department I found some veterans did not look at their Internet customers in the same way. They shuffled through their leads vigorously trying to find a sale, and threw away people who were not ready to buy today. Essentially they were cherry picking their prospects. I sat back after my first month and looked at my numbers thinking there has to be more. There must be something I can do with all these leads that everyone else is tossing aside. And guess what? THERE WAS. So, I did research on what happens to prospects; Do they Buy from another Dealer? Brand ? Switch from New to Used, Used to New ? Just not in the market? the best method and process I initiated my plan

10 Steps to Selling Your Car Here are 10 simple steps that may help you sell your car. I have tried to cover all the bases, from pricing, advertising and negotiating. And keep this a short and easy-to-follow process. Step 1: Know the Marketplace Is your car going to be easy to sell? Is it a hot commodity, are there many similar vehicles? Or will you have to drop your price? Maybe look at other ways to sell it? Here are a few general 'rule of thumb' to answer the above questions:    * Family sedans, while unexciting to many, are in constant demand by people needing basic, inexpensive transportation.    * The sale of convertibles and sports cars is seasonal. Sunny weather brings out the buyers. Fall and winter months will be slow.    * Trucks and vans, used for work, are steady sellers and command competitive prices. Don't underestimate their value.    * Collector cars will take longer to sell and are often difficult to price. However, these cars can have unexpected value

Thank you, Thomas Ieracitano Thomas@Ieracitano.com TheDigitalCarGuy.com Can't Make it Here, We'll Take it There! want a website or an email like this ?   go to http://123BrandMe.com