Audi makes it right with disgruntled customer, loans free S4 until order arrives

April 09, 2011

From: Chris Shunk

Sent: Friday, April 08, 2011 2:31 PM

Subject: Audi makes it right with disgruntled customer, loans free S4 until order arrives

Filed under: Car Buying, Sedan, Performance, Plants/Manufacturing, Audi

2010 Audi S4 - Click above for high-res image gallery

Ordering a special edition luxury vehicle from Germany can take some time. The plant needs to put you in the production queue with the rest of the orders, shipping across the Atlantic can eat up weeks and parts availability can also throw off timing. Such a protracted timeline played out for Audi forum member Datz as he waited for his brand new S4, except three months became five months and then his December order led to a July delivery.

Instead of sitting back and listening to excuse after excuse from the dealership, Datz reportedly took to the Internets in search of justice. The expectant owner even sent a note out to Audi U.S.A. chief Johan de Nysschen, and he says he focused his vitriol on Audi's goal to be the global leader in luxury autos instead of complaining about his plight at the dealership.

Instead of ignoring the email, de Nysschen took action, calling the disgruntled buyer to see how he could hep. The Audi boss apologized for the delays, telling him that his $2,500 Daytona Gray paint job and trunk component delays were the issue, though he reportedly added that those issues are Audi's, not his.

Calling the customer was a very cool thing for de Nysschen to do, but he went a monumental leap forward by providing a 2010 S4 loaner to use while he waited for his new vehicle. He also called the plant and had production moved up to April, with a June delivery date. Nicely done Audi, and way to use the Internet to your advantage, Datz! Now you can beat the snot out of the loaner to get it out of your system before you get your own S4 to coddle.

Gallery: Review: 2010 Audi S4