Automotive - Online vs Print Magazine Advertising: 2003-2009

 
 
 

Automotive - Online vs Print Magazine Advertising: 2003-2009


Significance of the Data,
  • Online advertising will match dollars spent on magazines by 2007
  • Sign of how the Internet is rebounding
  • Marketers will spend $8.4 B on online advertising in 2004
  • Magazine ad spending to be $12.2 B in 2004
  • In 2008, online ad spending surges to $15 B
  • Print magazine ads projected to be only $ 13.8B
Where are you spending your dollars? Can you Track Them?
Ask me How!
Thank you,
Thomas Ieracitano
Thomas@Ieracitano.com
www.DigitalCarGuy.com
(229) 251-2462
 

Comments

Post a Comment

Popular posts from this blog

Vehicle Electrification: 5 Technologies to Watch

Image
Vehicle Electrification: 5 Technologies to Watch APR 13, 2011 April 13th, 2011 The electric car is alive and well, and Ford has big plans for its future and that of electrification advancement. Just ask Chuck Gray, the Ford Chief Engineer of Hybrid and Electric Vehicles. He shared his insight at the SAE 2011 World Congress (April 12-14) on the top five technologies from Ford, which by the way, has more than 244 patents for its electrification technology. Electrification is an important element in the Ford overall product sustainability strategy, which includes the launch of five electrified vehicles in North America by 2012 and in Europe by 2013. Ford launched the Transit Connect Electric small commercial van in 2010 and will launch the all-new Focus Electric later this year. These models will be joined in North America by the new C-MAX Hybrid, a second next-generation lithium-ion battery hybrid and the C-MAX Energi plug-in hybrid. But it'
Read more

What to Know Before You Go Car Shopping

Image
What to Know Before You Go Car Shopping Photo courtesy Edmunds.com . Taken by Scott Jacobs The test drive plays a pivotal role in car buying. ­ ­Before you start thinking about fun thing­s like whether you want a convertible or a sports car, you need to do some self-examination. First and foremost, you need to examine your budget. You should set a reasonable price range for the car and begin to eliminate cars that are out of that price range. As a potential car buyer, you need to be realistic, don't fantasize about a $45,000 car when your budget will just barely support a $22,000 price-tag. Also, remember that trying to figure out a way to buy a car that is outside your price range is really not a good idea. After all, it's not much fun to have a car if you can't afford to go places in it. How Dealers Profit There are three main ways that dealers profit from you. Don't be taken for a ride! The negotiating process for the price of the trade
Read more