4 Keys to Successful Indexed Inventory
4 Keys to Successful Indexed Inventory For over a year, one of my biggest gripes with most automotive website design firms is that they indexed their inventory badly. Most promoted the idea that indexed inventory was a valid SEO tool with no side-effects. It's important to understand that there is good and bad with having your inventory indexed - if done wrong, it can actually hurt the SEO of a site. The inventory pages, the listings, the calls to action -- all play a role in the success of an inventory module. Here, we will focus on the SEO aspects of indexed inventory. Write 'em Like a Newspaper Liner While many car dealers are not SEO experts, most are experts at writing the all-important "liner". It's a trait that comes with experience and an understanding that you often have 5 seconds to grab the customer's attention. Descriptions in the search engines, often pulled from either the meta-description or directly from content on the page, can be a separat...
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