Fiat 500 to Have Special Place in Chrysler Dealerships
Wards Auto.com, Nov 4, 2009 5:00 PM
AUBURN HILLS, MI The Fiat 500 will be sold exclusively in metro markets
by select dealers, says Peter Grady, Chrysler Group LLC vice
president-network and fleet.
The highly anticipated B-car is engineered by Chrysler partner Fiat
Automobiles Spa and expected to be assembled at Chrysler's plant in
Toluca, Mexico.
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Chosen dealerships will feature salons dedicated to Fiat and staffed by
specially trained personnel assigned exclusively to the task of selling
the 500.
The automakers expectation is that the stylish mini car will attract
customers who might not have otherwise set foot in a Chrysler store,
Grady tells journalists and analysts here as the auto maker outlines its
5-year plan.
Expectation is a key word in Grady's presentation, noting80% of
Chrysler's 2,366 dealers sell all four brands Jeep, Dodge and the core
marque in accordance with the consolidation initiative dubbed Project
Genesis.The auto maker expects 100% compliance by 2011.
Meanwhile, Grady says Chrysler will roll out a new set of rules for its
dealers Dec. 1.
We want to be clear, he says, adding Chrysler wants it dealers to exceed
customer expectations, resolve concerns and engender customer loyalty.
Grady says the new rules are designed to help Chrysler dealers achieve
these goals and repeat their success day after day.
He also says Chrysler has set an average per-month throughput target
of750 vehicles per dealer, more than double the current average of 340.
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