Thomas Ieracitano

Pre-Sell Customers Before the Service Lane Proactive marketing of factory-recommended services as well as dealership recommendations prior to the customer arriving in the drive not only pre-sells your service business, but displays your expertise at keeping their vehicle in top performance. To accomplish this, you will need a plan of action and some automation to make such pre-selling practical, largely hands-off, and effective. Your audience must include new and used vehicle customers, current service customers, those you haven't serviced in a while, and those which declined some of your recommended services. Today, most dealers attempt to do this with a "blast" direct mail or email offering one-time service specials like a lube oil filter or brake special hoping customers will see a coupon that is applicable to the service they feel their vehicles need. Although this plan does result in a spike in service, it is only temporary. A more assertive, retention-building appro...

Successful Salespeople Are Made, Not Born Ask yourself this question: Have you definitively chosen automotive sales as your career? In many cases, it is unfortunately a job that some folks are doing until they find something better. This is one of the biggest reasons there is so much salesperson turnover in our industry. The other major reason for the high turnover is that far too many salespeople are constantly shopping for the proverbial greener grass. The percentage of gross paid out in commissions, the salespeople incentives, a demo, but most of all, the amount of walk-in traffic is better 'over there' are some of the main reasons for those 'hopper' salespeople. In order to become a successful salesperson, the key is to put down roots. Any salesperson will be more successful if they stay with one dealership, regardless of the product, than one who hops around. The reason being, you become a fixture, you become associated with the dealership you work for and the prod...

Four Catholic men and a Catholic woman were having coffee. The first Catholic man tells his friends, "My son is a priest, when he walks into a room, everyone calls him 'Father'." The second Catholic man chirps, "My son is a Bishop. When he walks into a room people call him 'Your Grace'." The third Catholic gent says, "My son is a Cardinal. When he enters a room everyone says 'Your Eminence'." The fourth Catholic man then says, "My son is the Pope. When he walks into a room people call him 'Your Holiness'." Since the lone Catholic woman was sipping her coffee in silence, the four men give her a subtle, "Well....?" She proudly replies, "I have a daughter, Slim, Tall, 38D breast, 24" waist and 34" hips. When she walks into a room, people say, "Oh My God."

Once in a while I will come across a few items to make our busy lives a little less heck-tic. http://www.idrivelite.com - this is a Free Service to back your phone contacts on your BlackBerry, iPhone or iTouch wireless with just a touch of a button. iDrive also can backup your computer files remotely and securely! https://www.idrive.com/p=digitalcarguycom I am sure like me to do not have the occasion to send a fax but now and then it is the only method so........ how about a Free Service http://www.gotfreefax.com/ That's all for now and be productive, be a good person, do the right thing! Thank you, Thomas Ieracitano Thomas@Ieracitano.com www.DigitalCarGuy.com (229) 251-2462

Once in a while I will come across a few items to make our busy lives a little less heck-tic. http://www.idrivelite.com - this is a Free Service to back your phone contacts on your BlackBerry, iPhone or iTouch wireless with just a touch of a button. iDrive also can backup your computer files remotely and securely! https://www.idrive.com/p=digitalcarguycom I am sure like me to do not have the occasion to send a fax but now and then it is the only method so........ how about a Free Service http://www.gotfreefax.com/ That's all for now and be productive, be a good person, do the right thing! Thank you, Thomas Ieracitano Thomas@Ieracitano.com www.DigitalCarGuy.com (229) 251-2462

How is it that Chrysler is basically dead, GM is struggling to survive and Ford is not only surviving - but actually doing great and competing with the Asian and European competition?  Simply put; quality and innovation. During the recent Detroit Auto Show, Ford just took top honors by winning both the 'Car of the Year Award' with its new Fusion Hybrid model as well as the 'Truck Of The Year Award' with it's new Transit Connect compact van.  This marks the first time in 17 years that an automaker won both major awards.  Add that together with the recently released December 09 sales figures showing a 33% sales increase for Ford, and they've got to be hopeful for their future.  Go USA! Thank you, Thomas Ieracitano Thomas@Ieracitano.com www.DigitalCarGuy.com (229) 251-2462