Thomas Ieracitano

The Best End of Year Incentives December 23, 2010   The end of year is a great time to buy a new car - especially a leftover model (as long as you don't plan on selling it within 5 years). Here's a sampling of what each car maker has to offer as part of their year-end sales event. Acura - "Season of Reason" offers 0.9% APR for 24-36 months or 1.9% APR for 37-60 months, as well as $0 down payment, $0 security deposit, $0 first month's payment, and $0 due at lease signing on select models. BMW - Joy Sales Event: Holiday Credit of $1,500 on the 1 Series, 3 Series, 5 Series (including the Gran Turismo), and Z4. $2,500 Holiday Credit on the X5, X6, and 7 Series (excluding the 760Li and Alpina). Financing rates as low as 0.9% or no down payment. Dodge - Cash rebates from $750 to $1500 and low-APR incentives on many models based on region. Ford - Year End Celebration sales event: $199/36-month lease on the 2011 Fiesta SE four-door, and a $305/36-month lease on the...

Best and Worst Cars to Negotiate a Good Deal December 23, 2010   Last month was a strong sales month overall, especially for SUVs - 16 of the top 20 fastest sellers were SUVs or crossovers, and the Honda Odyssey brings the total non-car group up to 17.  The only three cars on the list were all luxury models. The fastest-selling non-luxury car was the Chevy Cruze, sitting on lots for only 16 days before being sold. The faster a car sells, the less negotiating room you have on the price. Dealers can't keep the cars on the lot, so why would they sell it at a low price? However brisk some sales of new models were, the lingering 2010s have slowed the average time it takes to sell a new car to 83 days. That's up from 69 days in October and is the slowest of the year. Fastest Sellers (Hard to Negotiate Price) + 2011 Hyundai Santa Fe + 2011 Mitsubishi Outlander Sport + 2011 BMW 535i xDrive + 2011 Nissan Juke + 2011 VW Touareg + 2011 Subaru Forester + 2011 Mercedes-Benz S550 +...

Auto Dealership CRM Systems Work, When Used By Steve Finlay            LAS VEGAS  The head of an 88-store dealership group regularly checks to see if his sales people make follow-up phone calls to prospects, not just send them emails.   One day, while checking his electronic activities log, he noticed one store' s Internet department was skipping the calls. He phoned the manager and identified himself. At first thinking it was a prank call, the manager said, 'Yeah, right.'   When the manager realized who it was, he started making excuses, telling his boss that many customers prefer emails to phone calls.   'Baloney' said the dealer principal, who then got in his car and drove to the dealership for a face-to-face talk.   I said, 'Did you fire him?' Jonathan Ord, CEO of the customer-relationship management firm, Dea lerSocket, says in relating the story.   The dealer replied: ' Heck no, I didn't f...

Nothing matters if a lead is not properly answered. No SEO or SEM, no mobile apps, no 360 degree views of the car on your website, no amount of third party lead-buying matters if you can't get back to a customer right away with a quote. Too often, dealers underestimate this vital "blocking and tackling" step, pursuing all kinds of sexy strategies to gin up lead volume. They fail to recognize that if a lead isn't properly answered, lead volume is meaningless. The arrival of an incoming lead represents "the moment of truth." The point of lead arrival signifies the moment when a customer has decided to put three to four dealers on trial. Who has a fair price? Who has what I want in stock? Who will give me the best service? Who can I trust? How the dealer responds in the minutes or hours after the lead arrives shapes the customer's view of that dealership. The simple fact is, according to a study by the Cobalt Group, that 25% of all leads don't get answe...

The Power of Long Term Follow Up The very first thing I was told when I entered into the world of car sales was "contact them until they buy or die". This was something that was drilled into my brain all through my first week of training and for the first 6 months of my sales career. Upon entering the Internet department I found some veterans did not look at their Internet customers in the same way. They shuffled through their leads vigorously trying to find a sale, and threw away people who were not ready to buy today. Essentially they were cherry picking their prospects. I sat back after my first month and looked at my numbers thinking there has to be more. There must be something I can do with all these leads that everyone else is tossing aside. And guess what? THERE WAS. So, I did research on what happens to prospects; Do they Buy from another Dealer? Brand ? Switch from New to Used, Used to New ? Just not in the market? the best method and process I initiated my plan ...

10 Steps to Selling Your Car Here are 10 simple steps that may help you sell your car. I have tried to cover all the bases, from pricing, advertising and negotiating. And keep this a short and easy-to-follow process. Step 1: Know the Marketplace Is your car going to be easy to sell? Is it a hot commodity, are there many similar vehicles? Or will you have to drop your price? Maybe look at other ways to sell it? Here are a few general 'rule of thumb' to answer the above questions:    * Family sedans, while unexciting to many, are in constant demand by people needing basic, inexpensive transportation.    * The sale of convertibles and sports cars is seasonal. Sunny weather brings out the buyers. Fall and winter months will be slow.    * Trucks and vans, used for work, are steady sellers and command competitive prices. Don't underestimate their value.    * Collector cars will take longer to sell and are often difficult to price. However, these car...

Thank you, Thomas Ieracitano Thomas@Ieracitano.com TheDigitalCarGuy.com Can't Make it Here, We'll Take it There! want a website or an email like this ?   go to http://123BrandMe.com

GM IPO Stock Purchase For Employees, Retirees, Dealers GM is coming out of bankruptcy swinging, Initial Public Offering of stocks to Employees, Retirees, and Dealers. This coming off a money making summer for GM and also timed well with the roll out of the highly anticipated Chevy Volt Plug in Electric Car. GM Employees, Dealers, and retirees have until October 22 to decide if they want to gamble on GM's future. GM CEO stated that the IPO price would be in the 20-25 dollar range, but there have been no concrete details set fourth yet. The Government is expected to release approximately 20 percent of their more than 300 million shares. The Government will release the other portion of their 60 percent ownership over the coming months and years to recoup the investment in saving the auto giant. Thank you, Thomas Ieracitano 229.251.2462 Thomas@Ieracitano.com TheDigitalCarGuy.com Can't Make it Here, We'll Take it There! want a website or an email like this ?   go to http:/...

No More Shopping at Target ------------------------- My wife can be a little demanding at times. For example, she insists that I accompany her when she wants to do some shopping at Target. Unfortunately, like most men, I find shopping to be more than a little boring and I prefer to get in and get the stuff I want and go. Equally unfortunate, my wife is like most women - she loves to browse and look at everything. Well, yesterday my dear wife received the following letter from the local Target store. Dear Mrs............, Over the past six months, your husband has caused quite a commotion in our store. We cannot tolerate this behavior and have been forced to ban both of you from the store. Our complaints against your husband are listed below and are documented by our video surveillance cameras. 1. June 15: He took 24 boxes of condoms and randomly put them in other people's carts when they weren't looking. 2. July 2: Set all the alarm clocks in Housewares to go off at 5-minute in...

DETROIT- General Motors Co is recalling 322,409 model year 2009 and 2010 Chevrolet Impala sedans because front seat belts may not be properly anchored, the automaker and federal regulators said on Friday. No injuries or fatalities have been reported in cases where the seat belts were not securely anchored or twisted, GM said in a letter to the U.S. National Highway Traffic Safety Administration. GM said it will begin asking its Impala customers later this month to bring the sedans to dealerships for inspection and repair if necessary, free of charge. Through mid-August, GM told NHTSA it had received 32 warranty reports of seat belts having separated from their anchorage. The vehicles involved in the recall were assembled in Ontario from April 2008 to March 2010, GM said. NHTSA said of the 303,100 Impalas recalled in the United States, about two-thirds of them were 2009 models.

2010 Year End Model Close Out Deals Posted: 10 Oct 2010 10:04 AM PDT If you have not taken advantage of a close out 2010 model Car, Truck, or SUV, you may want to act fast! Car Company's are moving these vehicles as fast as possible and they are going quick. At one time, November and December were the months with the greatest incentives, but It seems to be a race to see who can liquidate Model Close Outs the quickest. It is not only moving these vehicles so they don't get stuck with them at year end, but they also want to unveil the new models coming out. Many consumers want to be the first to own next years model, whether it be a new design or just the idea of saying they have the new 2011. Thank you, Thomas Ieracitano Thomas@Ieracitano.com http://TheDigitalCarGuy.com want an email like this ?   go to http://123BrandMe.com

Thank you, Thomas Ieracitano 229.251.2462 Thomas@Ieracitano.com http://DigitalCarGuy.com Can't Make it Here, We'll Take it There!   want an email like this ?   go to http://123BrandMe.com A NY OF  THESE LOOK FAMILIAR? Today's cars may be faster, safer, more luxurious and get better gas mileage -   BUT THEY DON'T EVEN COME CLOSE ON LOOKS ! When Detroit Was In Its Full Glory__ 19 56 Ford Thunderbird 19 57 Chevrolet Bel Air Convertible 1960 Plymouth Fury 19 59 Chevrolet Impala 2Dr hardtop 19 56 Ford Fairlane Victoria 19 58 Cadillac Series 62 Sedan 1960 Lincoln Continental Mark V Four Door Landau 19 57 Buick Roadmaster 2 Door Hardtop 19 57 Lincoln Premiere four-door Landau 19 59 Buick 2 Door Convertible 19 59 Edsel Citation Ford lost $ 35 0 million ($1.55 billion in 20 09 dollars) on the venture. 19 58 De Soto 19 59 Mercury Colony Park Country Cruiser 19 58 Cadillac Fleetwood Sixty Special 19 58 Dodge Custom S...

GM No-Start Pass Lock Sensor Posted: 02 Oct 2010 07:32 PM PDT If you have a GM vehicle that turns over, but will not start; check this. Turn your key to run without turning over and see if your Security light is flashing. Many times the Pass Lock Sensor will not recognize your key and will not crank. If your Security light is flashing, you can leave your key in the Run Position until the light quits flashing--it will light up solid after approximately 15 minutes. At this point, turn ignition off and then turn and crank! This is especially true if your Security light has been coming on periodically while driving. Hope this helps get someone out of a jam because mine has acted up at a gas station twice now. You can have the Sensor replaced or you can deal with the 15 minute delays. Thank you, Thomas Ieracitano Thomas@Ieracitano.com http://DigitalCarGuy.com Can't Make it Here, We'll Take it There! want an email like this ?   go to http://123BrandMe.com

Optima l Linking for SEO: 10 Useful Tips for New Sites The way you link, both internally and externally from your site, is crucial for achieving results in today's competitive market. Getting help from an SEO Agency can give you the advantage you need when it comes to search engine ranking and those all-important hits on your site.  As SEO experts are bound to point out, it's a process that needs to be carried on over time and considered whenever you make any changes to your site. As a new site you'll need strategies to assist you in climbing the ladder to good Internet ranking placement as quickly as possible. Here are 10 very useful tips on links and linking architecture for anyone with an interest in SEO, and if you're involved in marketing of any kind over the Internet, then that's you. 1. Think About Who Links to You You'll already know the value of reputation when it comes to marketing your product or service. If sites that are associated with good ...